Create a Custom Apple Wallet Pass
Under the hood, a Wallet pass is a signed bundle of JSON and images — which is why normal people never make them. A pass creator removes the “signed” and “JSON” parts from your job description. What's left is the fun part: design.
Step 1: choose the right pass type
Apple defines five, and each behaves differently in Wallet:
- Store Card — loyalty, gift and points cards (templates: Coffee Loyalty, Gift Card, Points Card).
- Coupon — offers and codes, with the perforated look (Discount Code, Buy One Get One, Free Shipping).
- Event Ticket — concerts, games, theatre (Concert, Sports Game, Theatre).
- Boarding Pass — flights, trains, buses, boats, with the transit icon of your choice (Flight, Train, Bus).
- Generic — everything else: Membership, Student ID, Employee Badge.
Step 2: design on the live preview
The editor is the pass — tap any field on the preview and type. What you control:
- Colors: background, label and text — three pickers. Dark background + light text reads best on the lock screen.
- Images: a header (logo) image and, on non-boarding passes, a thumbnail — from your photo library or camera.
- Fields: logo text plus seven label+value pairs (header, 2× primary, 2× secondary, 2× auxiliary). Labels are the small caps (“MEMBER ID”), values the payload (“74747593”).
Step 3: the barcode
Scan an existing code with the camera or type the payload, then pick the display format — QR, PDF417, Aztec or Code 128 (the four Wallet renders). Character limits are enforced per format so the code stays scannable; the formats guide tells you which to pick for what.
Step 4: add — and iterate freely
Tap Add to Apple Wallet and iOS's native sheet does the rest. Because each pass keeps a stable serial number, later edits update the pass already in Wallet — no duplicate graveyard. Passes also live in the app's searchable library (favorite, duplicate, share as .pkpass), and adding up to 10 locations makes them surface on the lock screen where they're useful.
Design in 30 seconds: steal the brand's colors from their app icon, keep fields to what you'd actually read at the register, and put the number humans need (member ID) in a primary field so it's big.
Design your first pass tonight
15 templates, live-preview editing, native Add to Wallet. Free to try.
FAQ
Do I need a developer account to make Wallet passes?
No — the app signs passes for you. You just design.
What can I customize on a pass?
Three colors, header + thumbnail images, logo text, seven field pairs, the barcode, and transit icons on boarding passes.
Can I edit a pass after adding it to Wallet?
Yes — edits update the existing pass thanks to stable serial numbers.